About this calculator
Calculate return on ad spend from advertising revenue and ad cost.
ROAS is not the same as profit because product, fulfilment and overhead costs are excluded.
Formula
ROAS = attributed revenue ÷ ad spend.
Example
5,000 revenue ÷ 1,000 ad spend = 5.0× ROAS.
Accuracy
NUMTX shows the assumptions next to the calculation so you can replace defaults with values that match your situation. For measurements, supplier rates, fees, interest, tax or regulated work, confirm important figures with the appropriate official or professional source.